the moon is a satelite. do satalites rotate?

Assume you want a satellite to constantly point its radio dish towards Earth while orbiting it, or its solar panels towards the Sun if it is instead orbiting it. Is any of the following true about what is needed to achieve this?

•continuous change in its orientation,

•once and for all giving it the right spin to begin with,

•it happens naturally.

The last point is true for a toy car on a sloping road curve, it keeps the same side facing the center of a circular track.