As more HWWs / signers adopt workflows and features similar to ours (airgapped QR exchange, SeedQR, statelessness / "ephemerality") our focus for differentiation will continue to be privacy, supply chain risk mitigation & overall trust minimization.
Discussion
Imagine trying to pitch your hardware wallet as being most open or most hacker (in the good sense) friendly with nostr:npub17tyke9lkgxd98ruyeul6wt3pj3s9uxzgp9hxu5tsenjmweue6sqq4y3mgl as your competition.
And FOSS. 👍