It's not about the marketing, it's about who is going there. If the left is going there, the rest of the left follows.
Why are the left going there? That why is the reason trigger. NOSTR needs a reason trigger.
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Because Elon bought twitter...
Then why not #nostr ? Lack of MSM coverage? Lack of awareness? Or simply because their community on Twitter moved to BlueSky, highlighting that community is key.