A crucial term for today's digital landscape: 'Enshittification.' Coined by Cory Doctorow, it describes the observable decay of online platforms.

It follows a predictable pattern:

1. First, platforms are good to their users, attracting them with a valuable service.

2. Next, they abuse their users to make things better for business customers (advertisers).

3. Finally, they abuse the business customers to claw back all the value for themselves and their shareholders.

The result is a platform that serves its owners, not its users, often feeling like a shadow of its former self. This cycle poses a significant challenge for sustainable business growth and digital ethics. It forces us to question the long-term viability of platforms that prioritize short-term gains over user trust and experience.

How can companies create a growth strategy that maintains user value and avoids this downward spiral?

#DigitalStrategy #UserExperience #PlatformEconomy #BusinessEthics #TechTrends