Here's your summary from Growing Value of NBA TV Deals | On This Day (https://www.youtube.com/watch?v=3xh4hhKMbvs) on the Bloomberg Television channel:
**TLDR:** The NBA has seen significant growth in TV deals, with digital rights playing a crucial role in increasing revenue.
1. In 2007, the NBA signed a groundbreaking TV contract extension with ABC, ESPN, and Turner Sports, including digital rights for online and mobile broadcasts.
2. The NBA's media strategy dates back to 1953, with significant growth in TV deals starting in 1979 when cable television was embraced.
3. Recent negotiations for media rights could see the NBA generating $76 billion over 11 years, making it one of the most lucrative deals in the world.
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