“We can all produce in ourselves a kind of cold revolution, by stepping for a moment outside the flow of information and advertising. It’s very easy to do so; indeed, it’s never been as easy as it is today to adopt an aesthetic position in relation to the world: you just need to step aside. And this step itself, in the last instance, is unnecessary. You just need to take some time out; turn off the radio, unplug the television; stop buying stuff, stop wanting to buy stuff. You just need to stop participating, to stop knowing; to temporarily suspend all mental activity. You literally just need to stay still for a few seconds.”

Houellebecq.