A great example of a strategic pivot was Netflix going from a Spotify strategy (the most convenient way to consume all the content you love) to an HBO strategy (the best source of unique & original programming worth paying for).
This was a strategy pivot borne out of necessity because the content studios kept raising their prices. In fact, this pivot is why Netflix is profitable and Spotify is not.
This is why a strategy can’t simply be defining and chasing a metric.
https://news.yahoo.com/netflix-details-strategy-become-hbo-145053108.html