OK, that was all from memory. Fact-checking it with Wikipedia (ymmv) today, there was a single released from Hello Rockview, "History of a Boring Town", in 1998. And there is a direct mention of college radio in the Wikipedia article as well: "The band spawned a minor college radio hit with "History of a Boring Town"" - well, that was done by handing out tons of free singles to college radio DJs.
Still, that was some pretty fucking accurate memory for 25 years in the past, for some band I wasn't even into.