I spent another 100,000 sats on a zap-vertising experiment…

And I think I proved that advertising on Nostr actually works…

Here’s:

1️⃣ What I did

2️⃣ The results

3️⃣ What I learned

1️⃣ What I did:

I sent 4105 zaps over the course of 3 days for a total of 112,000 sats.

Each zap contained a link for a blog post:

zapvertising-experiment.carrd.co

My goal was to see if I could get a reasonable cost per click (CPC)…

2️⃣ The results:

During the campaign I had a total of 71 unique visitors to the page.

CPC was 1578 sats or $1.50 usd.

I also gained 245 followers from that campaign.

These CPCs are in line with other ad platforms which validates the overall concept for me.

3️⃣ What I learned / brain dump:

- Results were better than expected.

- I thought there might have been a bit of negative push back (however none received).

- There is a chance I am significantly underreporting and google analytics isn't picking everything up (surprised to see 3-4x the number of new followers vs. clicks 🤔)

- THERE IS SOMETHING HERE. I still don’t know exactly what the model looks like, how it scales, but there is something to be uncovered.

- Right now, this can’t be done at scale… in the future it could. I spent ~$100 and it took me multiple days. In the future there will be ways to allocate +$10,000 per day here. For context of where we are at right now, Nostr daily zap totals are around 750,000 sats - about $675 - see stats.nostr.band/ for that data)

- Something feels off with the format… simply paying someone and sending them a link… The p2p model feels right, but the format feels off.

More to come 🫡

Let me know your thoughts 👇