Everyone is getting into the Lightning liquidity game. LN+ is the latest to enter.
What does this mean? For new node operators, it's a relatively easy way to get incoming channels. For experienced node operators with #bitcoin liquidity to spare, it's a way to earn a little "yield" by opening channels to those that need it.
Channel management and liquidity management are one of the largest pains when it comes to running a Lightning node. Services like this help remove those pain points.
Alternatively, you can just run a node on your phone and have all of this fade into the background if none of this sounds appealing. (Mutiny, Phoenix, and Zeus can all do this for you with little to no managerial overhead.)
https://lightningnetwork.plus/pool