It reads "gluten free"; As if the gluten would be of any concern in this. Although to be fair, I just looked up the ingredients and apart from the three usual suspects (palm oil, fructose, sugar) it's actually not too bad:

Limed Corn Flour, Palm Oil, Fructose, Sugar, Cinnamon, Salt.

But then again, I don't know if regulations in the US require listing things like preservatives etc in the ingredients list, and considering these are only the base for what looks like a sugar and cholesterol bomb filling, it probably shouldn't exist.