Julio and Marisol
Julio and Marisol were the protagonists in a bilingual public-service advertising campaign that ran from 1989 to 2001 in the New York City Subway. The focus of the campaign was promoting condom use to prevent AIDS. The well-known catchphrase was a line from the first installment, in which Marisol sobs, "I love you, but not enough to die for you".