Nostr allows for distributed entrepreneurship.

Big tech companies have no incentive to invest in locking a user base in a distributed value-sharing protocol since the users can seamlessly migrate with their data to the next value supplier.

This allows many micro-entrepreneurs to cater to the audience previously crowded out by said big tech. The network rapidly judges these many small products by their value to and interconnection with the entire network of users and other products. This distributed entrepreneurship process increases value for all at an ever-increasing rate.