It's a scam.

They pop up all the time. You only need to get a few percent of the primary vote in the election to get a pretty good payout from the Electral Commission.

After each federal election or by-election, the AEC distributes money to eligible political parties, candidates and Senate groups to reimburse them for electoral expenditure.

The trick with these scammy pop-up parties, is to keep their expenditures below what they get paid by the AEC, they get to keep the extra cash. It can be quite profitable. Make outlandish election promises, get a few percent to vote for you... profit.

They can even double dip. The One Nation party charges all their candidates cost plus 500% for expenditures, and still get full reimbursed by the AEC and they get to keep that cash as well.