Basically, at the moment (half way through and having read your review) I resonate the points made in the book with the actual #Bitcoin community and #Nostr community in Thailand (aka #siamstr). I can think of those who are those connectors, mavens, and saleperson in Thailand straight away when reading that chapter.

And the Sticky Idea thing is kind of incentive for the people to adopt these freedom protocol is something like people are getting to experience how to actually be free from the system, in a way.

That might be why the Thai community has been growing organically and insanely fast this year. It's exciting to witness this first-hand and be part of this change.

What a time to be alive.