There's a real discomfort that I feel when I think of how we are being comoditized by companies that on the face of it aren't in the data game.

For example you buy a car and your car logs and tracks your driving metrics not because they are good safety conscious corporations but so they can look at your data and see where you have been geographically. They sell your data and deal with it in opaque ways. It may be harmless and it may be benign but most of us will never know.

To me it's bullshit of the highest order that you have to get an app (and in some cases pay for it) to drive your car with a subscription for an app so you can set and forget.

It'd be somewhat tolerable if you knew the company wasn't on selling your data it but there's no guarantees.

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