Chinese electric-vehicle price wars that intensified in 2025 are expected to continue into next year, industry observers say. The domestic market was dominated this year by aggressive discounting and undercutting among a wide range of manufacturers, a trend that has not spared leading brands such as Tesla and BYD.
Throughout 2025, rivalry on price became a defining feature of China’s EV sector, with multiple makers engaging in promotional campaigns and cuts to list prices to protect or expand market share. Those movements reshaped competitive dynamics across segments from mass-market models to more premium offerings.
The continuation of these pricing pressures into next year suggests that competition will remain centered on affordability and volume, keeping pricing strategies at the forefront of market developments in China’s EV industry. #EV #China #Tesla #BYD #FiatNews