Disagree! Commercial means you’ve narrowed your focus, can be more specific with keywords, and aren’t competing as much against all of the huge players that advertise everywhere.

That said, I disagree with your dad about a website and it could be a much easier and less expensive project than he thinks.

It sounds like you’ve already got some solid reviews, so continuing to grow your online presence just lends legitimacy to your Google listing and helps increase your rankings in time.

It also creates more ways for potential new clients to find you, even if your site is just a single landing page.