"Study Bitcoin" doesn't work.

It's completely ineffective.

Here's why...

Imagine approaching someone on the street.

You tap them on the shoulder and say, "Study quantum physics."

They think "Why the heck should I? Quantum physics sounds like a load of hard work."

They don't have a reason to care.

Imagine someone telling you to 'study corporate redundancy procedures' or to 'study the formation of stalactites'.

It’s boring.🤷

It would take you years to become an expert.

Bitcoiners will read books, listen to podcasts, and put in hundreds of hours of learning, but when it comes to messaging they are... unimaginative.

Many of the bitcoiners I know say things like ‘if only they knew’ or ‘if only they could see the logic’.

Did you really expect people in an online forum to respond positively to your aloof two-word command?

Don’t ask the 94% of non-believers to 'study bitcoin'. Make them care. 🧡

Think like 21st century copywriters, not 1950s school masters.

- Search for triggers.

- Uncover your audience’s real fears

- Paint a picture of their wildest dreams and show them the path to get there.

Tell stories of people in their situation.

Make your message resonate.

Don’t just set them a bunch of boring homework!

1BTC=1BTC, HFSP, and 'Study Bitcoin' are lazy.

Let's do the work to show nocoiners why they should care.