I think there is a negative side to zaps, almost unavoidable. Zaps aren't a great signal imo, there's a fair amount of zap farming through low effort posting of bitcoin slogans, cos that kinda works.

Zaps could be background /hidden maybe?

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Zaps can be faked, too. But the real issue here is that far more people will Zap good content with real Zaps than fake Zaps or bad content getting Zapped.

I feel like zaps create a perverse incentive, in some cases. People are "zap farming" as you put it so well, posting what is often crap to further their greed. It's similar to spam.

At some point those farmers need to zap back. If they dont zap back people will move on without them.