The maxis’ investing model is simple: Buy and hold bitcoin in self-custody wallets and let it accumulate value over time. The maximalists achieve this through discipline, solid intellectual frameworks and sticking to an investment process. Following one’s process and staying disciplined minimizes the likelihood of any potential emotion affecting one’s investment decisions. Maxis’ most essential but difficult trait is to have discipline. They look at an investment with a long-term horizon, which requires patience but avoids hasty decisions.