📰 News Alert...
🔖 Title: Elon Musk’s X Expands Video Content with Serena and Venus Williams, Doubling Original Productions
🗓️ Published: 2025-07-09T17:03:54.000Z
📄 Summary: Elon Musk’s social platform X is ramping up its original video content, featuring new shows like the upcoming video podcast with Serena and Venus Williams. With over 300 episodes already released since early 2024, X aims to double its video output, focusing heavily on sports and lifestyle genres. Despite past controversies and advertiser caution, X is promoting a culture-driven approach, partnering with top athletes and creators and seeking new projects with the NFL, finance experts, and entertainment figures. The platform’s video strategy centers on flexible monetization for creators rather than direct content investments, intending to boost user engagement and shift from politics to lifestyle content.
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https://www.businessinsider.com/elon-musk-x-original-video-expansion-plans-serena-williams-2025-7
🗞️ Source: NFL Films via X / Business Insider
💓 #DigitalMedia #SportsEntertainment #ContentCreation