Israel pays for UK adverts attacking Doctors Without Borders

[An injured Palestinian man carried into Al-Shifa Hospital in Gaza (Photo: Abed Khaled / Alamy)]

Israel’s government is funding an advertisement campaign in Britain to attack medical charity Doctors Without Borders (MSF), *Declassified* can reveal.

MSF has provided crucial medical care to Palestinians throughout the Gaza genocide, with international and local staff working in hospitals across the besieged strip.

Transparency data [shows][1] the Israeli Government Advertising Agency is paying for an advert to appear as the top result on Google when users search for information about the charity.

The advert leads to an official Israeli report accusing MSF of “grave misconduct” in Gaza and behaviour “that contradicts the fundamental ethics of international humanitarian action”.

The propaganda offensive comes as Israel seeks to limit the work of MSF and other humanitarian organisations in Gaza as part of its wider dismantling of life-saving services for Palestinians.

MSF’s registration to operate in Gaza and the West Bank has not been valid since the start of January and the organisation says it might be forced to cease operations by 1 March.

Patients in Gaza have responded to the news with horror, with one [saying][2]: “If MSF stops working, people will lose their lives”.

MSF [said][3] in a statement: “We remain committed to providing assistance to Palestinians in Gaza and the West Bank and call on the Israeli authorities to reverse their decision… and to put in place acceptable operating conditions”.

The UK government is reportedly [mulling][4] reversing its arms suspensions to Israel, despite one of the core reasons for those suspensions being Israel’s restriction of humanitarian aid into Gaza.

Israel’s efforts to propagandise the British public about MSF therefore appears to be in direct conflict with UK policy, and might reinforce arguments to keep the suspensions in place.

*Declassified* has asked the Israeli government to comment.

## **Paid advertisement**

Israel’s advert has been appearing on Google in Britain when users search for “Doctors Without Borders”, “Médecins Sans Frontières”, or “MSF”.

The advert leads to a report on the “Systematic Conduct of Médecins Sans Frontières”, authored by an “Inter-Ministerial Team” in Israel and dated December 2025.

The report accuses MSF of authoring “official publications… that far exceed the bounds of legitimate criticism”, constituting “a deliberate campaign to undermine and deny the legitimacy of the State of Israel”.

This forms part of a “systematic pattern aimed at depriving Israel of its fundamental right to exist as a sovereign state and as a member of the international community”, the report says.

The Israeli government is particularly incensed by MSF’s use of the terms “genocidal war”, “genocide”, and “ethnic cleansing”.

It argues that “these terms do not constitute legitimate criticism of policy or military actions; rather, they attribute to the State of Israel an intent to systematically destroy a population”.

The UN Commission of Inquiry recently [concluded][5] that Israeli forces have been “deliberately inflicting conditions of life calculated to bring about the destruction of the Palestinians in whole or in part”.

Israel’s report further alleges “indications of links” between MSF and “terrorist organizations” in Gaza including Islamic Jihad and the Popular Front for the Liberation of Palestine (PFLP).

Similar accusations were made by Israel in 2023 in order to remove international support for the UN agency for Palestinian refugees, UNRWA, whose headquarters in East Jerusalem were [bulldozed][6] earlier this week.

MSF said: “By accusing MSF, as well as other NGOs, of not cooperating and creating smear campaigns against aid organisations, Israel is using unfounded allegations to arbitrarily restrict access to critical care for Palestinians and limit witnessing from independent organisations working on the ground”.

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## **Francesca Albanese**

The transparency data published by Google shows that the Israeli government has also been paying for adverts in Britain attacking UN special rapporteur Francesca Albanese.

Albanese, one of the most outspoken advocates for Palestinian rights, recently [told ][9]*Declassified *that UK ministers “must be investigated” over their role in the Gaza genocide.

This advert linked to an Israeli [report][10] saying “Albanese’s conduct… is fundamentally incompatible with the responsibilities and ethical standards of her mandate”.

It continued: “Albanese has repeatedly violated the norms of impartiality, universality, and professional integrity that are foundational to her UN mandate”.

Other publicity campaigns by Israel aimed at British audiences have sought to discredit UNRWA as well as the Integrated Food Security Phase Classification (IPC), which [declared][11] famine in Gaza last August.

It is unclear how much the Israeli government has paid for the advertisements targeting British audiences, including the one attacking Doctors Without Borders.

Recent reports found Israel [spent][12] US$50m “on a deal with platforms such as Google” and other social media platforms “to deny famine in Gaza”, targeting several countries across Europe.

*Declassified* previously [exposed][13] how the Israeli government was paying social media companies to share videos in Britain which were designed to cultivate support for its war on Gaza.

The post [Israel pays for UK adverts attacking Doctors Without Borders][14] appeared first on [Declassified UK][15].