The 10 Laws of Simplicity:

1. REDUCE - The simplest way to achieve simplicity is through thoughtful reduction.

2. ORGANISE - Organisation makes a system of many appear fewer.

3. TIME - Savings in time feel like simplicity.

4. LEARN - Knowledge makes everything simpler.

5. DIFFERENCES - Simplicity and complexity need each other.

6. CONTEXT - What lies in the periphery of simplicity is definitely not peripheral.

7. EMOTION - More emotions are better than less.

8. TRUST - In simplicity we trust.

9. FAILURE - Some things can never be made simple.

10. THE ONE - Simplicity is about subtracting the obvious, and adding the meaningful.