LVMH is investing in $2,000 ski jacket maker Moncler, which has quadrupled sales in a decade and become a TikTok sensation
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Moncler has become a rage in recent years under Remo Ruffini's leadership—and LVMH was probably drawn to its luxury resurgence.
https://fortune.com/europe/2024/09/27/lvmh-investing-moncler-quadrupled-sales-tiktok-sensation/