I'm going to be blunt: advertising will not exist on the new internet.
It will be reduced to its original organic form of referrals from your web of trust.
Incentive structures exist that make advertising as we know it obsolete.
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When last did you see an ad?
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Think podcasts and videos
I pay for YouTube so no ads there. No ads on the streaming services either.
And here, nothing.
Also have an ad blocker on my browser so that eliminates website banners etc.
I think I saw one in a mobile game, like one of those banner ads
