Cadillac's first big F1 sponsor deal explained

Cadillac has secured the first sponsor for its new Formula 1 team with a deal that will bring clothing brand Tommy Hilfiger back to grand prix racing.As work continues at Cadillac's Silverstone base ahead of its debut F1 campaign in 2026, the team has started to pull together the commercial package that will help fund its operation.And in a hint that it will be making the most of its American iden...
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