My idea is to present a familiar layout to new users so they might find it easier to get started (though, of course, there’s no data to support this either). Once they stick around, they may discover the two-column mode on their own, and end up liking it. People tend to appreciate things they discover by themselves rather than those that are forced upon them.

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My idea is that because users are already familiar with social apps' paradigms (feed, posts, etc) you don't confuse them with a slightly different UI that shows more content.

At the same time pushing two-columns you break the doom scroll goal that every platform has, giving more attention to long contents and genuine discussions.

So it's not only a UI preference, it's offering users a new perspective that is strongly related to Nostr's values.