Work? Damus? Doesn’t matter. They do have a lot of choices for users, but they just want to make money involving digital transactions. It’s a company.
Think about cars… now they really don’t want you to have a choice, but it’s mostly because of manufacturing costs. Go do a build and price on a car and you’ll see how little choice you have. They are just trying to get as much value as they can.
Apple isn’t stopping us from anything. Only the government does that. The government could snap their fingers and make apple do whatever they want. So what if apple bans an app. This was great for bitcoin.
They banned Damus because you could sell digital content. Oh yeah? Sell it for what? Well it takes money to buy something.
This was a direct acknowledgement by one of the most powerful businesses ever that bitcoin is money. If they want a piece of the transaction, they are going to have to run their own node and have us open channels with them. This would be awesome. Maybe apple would integrate Lightning into their payment technologies.