7 reasons I have a grudge against big social.

1. Lock in. They lock you into their platform.

2. Their software is always at least partially broken. It is difficult to tell if it is intentional or incidental. I feel both are strongly in play.

3. Agenda driven censorship.

4. Ads. This is the one thing Big Data was supposed to get right. By knowing every little thing about every person and continually spying on them, they were supposed to be able to efficiently target ads that would convert to sales. They now have the data, but the ads still suck.

5. Lost opportunity. I personally have been part of two related but different movements that would have been in a much more advanced place now if it were not for the ineptitude, censorship, and agendas of big tech. But the worst is they sucked all the oxygen out of the room, and it is nearly impossible to have an alternative platform. It isn't even just particular groups, they have made thoughtful discussions of all kinds extraordinarily difficult.

6. Time theft. They have a complete disrespect for their users time and effort.

7. Lock out. They lock you out of other platforms and services. Sometimes overtly, sometimes subtly.

Biggie Bonus: Reactive interaction. The big socials are tuned for reactions. In practice this means the crazy rises to the top every time. I'm sorry, but we have enough crazy in this world, the thoughtful people need a voice too.