It’s a political project and not a business venture.
Why move eyeballs from highly profitable instagram property to a far less profitable format, a Twitter clone?
It’s just Zuckerberg trading some money for some power, as he is free to do.
Discussion
I can see that. But maybe he sees an opportunity and a way to stay relevant. After all who exactly is using Facebook? Younger gens aren’t. I think Zuck bought Instagram to stay relevant. Bought Oculus to stay relevant. So perhaps with Thread it’s the same with the additional intention to move eyeballs from Instagram (which has a younger more adaptive audience using multiple platforms) to grow it. When I joined Thread I could choose to follow the same ppl I follow on Insta automatically.. ‘making it easy’ for me. I imagine many will choose this option with an end result of ppl not losing their followers… which is kinda smart. You don’t need an invitation they saved a spot just for you if you have an Instagram account.
As far as being a Twitter clone.. the vibe is different/fresh and the UI is better. Content is a little more imaginative aesthetically. Could be just a honeymoon phase tho.
All this being said I’m not a Zuck fan. Privacy is an issue. And I still like it here! I just think there are takeaways from Thread.
Really?
Zuckerberg is literally trading some money for some power. He is moving people from Instagram (which makes a fortune from e-commerce) to a Twitter clone which is barely break even.
Any sensible business would try to move people in the opposite direction. It’s a political project, it has nothing to do with biz strategy, or UX, or branding.
After the election it will probably shut down.
See below?
Which is Twitter and which is Threads? 
Do you have a sense of the pros/cons of the protocol he is using vs nostr?
Yes, really. It’s just an opinion and different perspective from someone that actually joined the app and explored it.
I have no idea about his political motivations. I don’t know the guy nor do I follow him.
You need a better screenshot.