Many people associate their ideas and thoughts with who they are as a person. This is a significant barrier, since admitting that an alternative is better is perceived as a personal failure. Barriers are therefore raised to protect the ego and avoid a change of perceptions. This is done by adopting one of the counterstrategies to the list above. The most common counter-arguments are that the barriers to the proposed behavior are too high: "I can't give up my car." The second most common counter arguments are that the benefits of the proposed behavior are too low: "I don't know what I'd do if I didn't have to go to work all day every day." The third most common is that the barriers to the competing behavior are low enough:"I'm already doing it this way--I got too much invested already." The fourth most common is that the benefits of the competing behavior are

sufficiently high: "Although I'm miserable, at least I'm comfortable." This varies depending on who you are.

许多人把自己的想法和思想与自己的为人联系在一起。这是一个很大的障碍，因为承认另一种选择更好会被视为个人的失败。因此，人们会设置障碍来保护自我，避免改变观念。要做到这一点，就要采取上述反驳策略中的一种。最常见的反驳理由是，建议行为的障碍太高：“我不能放弃我的车”。其次，最常见的反驳理由是，建议行为的益处太低：“如果我不用每天都去上班，我不知道我会做什么”。第三种最常见的说法是，竞争行为的障碍已经够低了：“我已经在这样做了--我已经投入太多了”。第四种最常见的情况是，竞争行为的收益足够高："虽然我已经在这样做了，但我已经投入了太多。

“虽然我很痛苦，但至少我很舒服"。这种情况因人而异。