in many cases, yes. that's my complaint and I wanted people to reflect on it.
on the other hand being able to reward internet strangers with a tip in a click is a powerful idea, specially if we skip intermediaries. everything has its tradeoffs.
Discussion
Place a zap button next to the username or similar, and if you zap the profile rather than a post, the recipient won't know which post was zapped.
I don't know if it's a good idea.