Given that a lot of Satoshi's Sip followers are passionate Bitcoiners, I think I speak for most of us when I say that my 'For You' timeline is almost entirely Bitcoin-related. Plus, by now, I think it's safe to assume that the 'average' Satoshi's Sip customer is pretty far down the Bitcoin rabbit hole. Which is why the pop-up shop we set up last weekend was so impactful for me. Because we weren't at a “Bitcoin event”—we went to a local flea and farmers market! Unlike a more typical event of ours, this was a chance to meet people outside our usual 'Bitcoin Twitter' timeline bubble.

Right away, I could tell our business was sparking curiosity. Most market-goers had never seen a business like ours, and the majority hadn't even heard of Bitcoin, let alone Bitcoin Beach-which is why we jumped at the chance to share our story with anyone who stopped by.

As the day unfolded, I realized we weren't just pouring coffee. We were serving 'orange pills' to

'precoiners'! … Because with each new conversation, I saw faces light up as Bitcoin's potential started to click for them. (I was careful not to overwhelm, just planting a seed to grow later.)

It made me realize once again that, even as a small Bitcoin coffee business, we can have a big impact by planting that seed and growing Bitcoin culture and popularity. One cup at a time 🤝☕️