To get 10s of millions of people on the protocol I probably needd a another angle in addition to btc savvy to hit those kinds of numbers.

Censorship resistance is one but billions of social media users are living without this feature.

nostr:npub1sg6plzptd64u62a878hep2kev88swjh3tw00gjsfl8f237lmu63q0uf63m discussed this on a recent YY interview. How to expand the narrative around nostr beyond BTC and censorship angles.

Both are great places to start but alone they can limited the TAM for nostr.