I liked this one from nostr(dot)com as well
Discussion
It might be somewhat effective for devs, but not at all for users. This is why the Keet copy stands out.
Fair point
Other similar introductory sites tend to be quite technical in explaining Nostr as well
Do you know anyone who has done it perfectly in a way that's accessible for non-devs?
Perfect is a high bar. It all depends on the product and target market, but there are time-tested guidelines for effective ad copy:
Focus on benefits over features. Answer "what's in it for me?" from the customer's perspective.
Speak to a specific pain point using the customer's own language.
Create an emotional response first, then provide rational justification.
Lead with the most compelling hook.
Eliminate every unnecessary word.
End with a clear call to action.