Race is a moneymaker in America. No different from Jews calling others antisemitic if you disagree with them. They know this, it is their play, and they use it to their advantage. It is no big secret.

In retrospect, the org capitalised on the situation and people were scammed. They bullied people, called them racists if they didn't agree to the cause. They didn't actually do anything to help the black community and it's leaders made themselves rich.