Personally I’m convinced it’ll revolutionize the engagement. I agree that it’ll come down to us humans. The consumer of the marketing is not yet ready to express their appreciation via zaps.

I think I understand what you mean with ‘marketing guys’ they’re armed with spreadsheets explaining how to improve this and that… for me that’s not marketing.

Those type of people will fail spectacularly. People who build their brand on a slow time preference by establishing connections with it’s consumers will endure and thrive through #nostr and #bitcoin via #lightning