Unfortunately, the nature of social networks tends to create a kind of gravitational pull for people to engage most eagerly on accounts that have the most followers. If you engage smartly on a note posted by a popular account, rather than just post on your own account, your reach can be hugely magnified. Same goes for posting a thoughtful response to an account with low followers - instead you save your valuable reply for a similar note posted by a popular account.
But what if there were some way to incentivize a decentralizing engagement pattern to counter this naturally centralizing one? What if people were somehow rewarded for engaging with under-discovered small accounts that have the potential to become popular accounts?
Possible solutions?
Maybe the simple social dynamics of having more quality interactions with small accounts is the only solution that's possible or necessary here. But maybe there are creative incentives that can be designed in at the client or protocol level.
For example. What if notes were "collected" by the highest zapper. This would incentivize you to go out and find cool notes from under-discovered accounts and scoop up cool collectibles at bargain prices.
