According to Deloitte’s July 2023 Sustainable Actions Index data, 65% of lower income people, 68% of middle income people and 72% of higher income people believe climate change is an emergency. In varying degrees, people from across the income divide are making “green” choices.

However, the report also found that 41% of higher-income individuals sometimes, rarely or never make sustainable purchase choices

https://money.usnews.com/money/personal-finance/spending/articles/high-income-individuals-make-surprisingly-few-sustainable-purchases-heres-how-to-do-better

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