Think there isnt room in the marketplace for you - are you a "Thank God Its Friday"? Buckeys is a gas station place - that I have never been to, but I have heard a lot of unprompted conversations about it. A gas station like it that starts with a W Ive been to twice (my first and last) and they had no windshield cleaning fluid in it. That used to be a remarkable thing, but it isnt anymore. Gas stations compete on offerings to get our business. Another chain that starts with an S and is kin to an Arkansas company got my business for the last time today. Their worker gave me the correct information, but it was the opposite of helpful. If you can show up on time and do what you say you are going to do (integrity) you will beat 90% of the competition. That wont help you sustain the top 1% though. Check out Jay Baer if you want to be in the top 1% of your field and get paid to do what you enjoy (he talks about being helpful, telling a story, being useful, and creating data driven remarkablility).