Money and marketing or "psyops."

Every institution and/or movement that has ever been successful has realized this. The Christians, Marxists, Nazis, the LGBTQ, etc.... Psyoping is necessary and allows us to mobilize a species of ape that really wants to live in the dirt and chatter about nothing all day toward the work necessary for attaining the standards of higher sensibilities.

Libertarianism and Bitcoin require no different. We would need to change the perceived consensus by acquiring the means of cultural communication and snuffing out opposing narratives. Marxists have been enjoying their success because they have an intimate understanding of this. Their progenitors, the Christians, have been doing this ceaselessly for over 2000 years.

But, we don't seem to have the means or the (genuinely) righteous radicalism to do that. So, parallel societies it is.