Subnostr

Most brands in the malls seem to have the same few identities. Generic, forgettable typeface for a logo. Boring, forgettable names.

And they usually had nice logos before but everyone changed to generic sans serifs

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True.

This is the dark side of data-informed decision-making, focus groups and user testing. Sacrifice the art.

True. Maximize profits.

Varies by time periods too. Almost a cultural mood. The new style could almost be described as “vector minimalism”

They were changed also for readability.

🤡🌍