To me, it's Bitcoin backed financial and insurance products, and likely loans, financing options, and so on.

Just because Bitcoin has a fixed supply, doesn't mean you can't make money from other people with your own Bitcoin.

It could be in the form of liquidity moves, ie: someone needs some quick Bitcoin to cover a trade or whatever, boom, Strategy has you covered.

He said never sell, he didn't say anything about never monetize or loan it.