Better information = Better Decisions

Improving our health is the process of aligning our behaviours with our biology

We make decisions based on the information we have available

If we don’t have truthful, applicable information, we can’t make optimal choices

Achieving better health is the process of making better decisions

This protocol aspires to help individuals make better decisions for themselves and those they serve

The raw truth: deciding to wear unnatural shoes is a decision to develop unnatural foot health. Most people aren’t knowingly making that decision. We want to change that.

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