It’s natural to want to hodl/never sell but that’s good SOV only. And that isn’t good enough.

MOE suffers. System of fiat control deepens.

SOV good

MOE is great and greater still when it hopefully becomes system of uncontrol.

I haven’t bought your soap (still a big fan) but I increasingly pay sats for things and it takes a bit of a mental compartmentalization— namely, stay humble stack HODL sats, and ditch some fiat from time to time to have on deck to help improve MOE (medium of exchange icydk) that foster circular economies that improves SOV MOE and SONC.