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Software co. IPO:

Business Plan for Boaz Trading PLC's Software Co. IPO

Addis Ababa, Ethiopia

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### Executive Summary

Boaz Trading PLC aims to launch a software company IPO in Addis Ababa, Ethiopia, to capitalize on the nation’s growing tech sector and unmet demand for digital solutions. The company will leverage partnerships with research centers focused on cancer and AIDS to build credibility and drive marketing efforts. With 100,000 shares priced at 55 ETB (Ethiopian Birr) per share (equivalent to $1 USD*), the IPO seeks to raise 5.5 million ETB, targeting a 10x return (550 ETB/share) for investors. The project is foundational for expanding tech infrastructure in Ethiopia, aligning with national digitization goals.

*Exchange rate: 1 USD ≈ 55 ETB (as of 2023).

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### Mission and Vision Statement

- Mission: Deliver innovative, affordable software solutions to empower Ethiopian businesses and institutions, while supporting health research.

- Vision: Become Ethiopia’s leading tech innovator, bridging gaps in healthcare, education, and enterprise through cutting-edge software.

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### Company Description

Boaz Trading PLC, headquartered in Addis Ababa, is launching a software division to provide SaaS, custom enterprise software, and health-tech tools. The IPO will fund product development and strategic marketing via partnerships with medical research centers.

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### Market Analysis

- Ethiopia’s Tech Landscape:

- Population: 120 million; 25% internet penetration (growing at 15% annually).

- Government prioritizes digitization (e.g., Digital Ethiopia 2025).

- Purchasing Power Parity (PPP): Low-cost, high-volume models critical for affordability.

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### Competitive Analysis

- Opportunity: Limited local competitors in enterprise software; underpenetrated SME and healthcare markets.

- Challenges: Emerging competition from foreign tech firms and legacy systems.

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### SWOT Analysis

- Strengths: Local expertise, research center partnerships, cost-effective labor.

- Weaknesses: Limited brand recognition, funding gaps.

- Opportunities: PPP-driven pricing, health-tech demand.

- Threats: Regulatory complexity, currency volatility.

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### Target Market & Customer Segmentation

1. Healthcare: Research centers, hospitals.

2. SMEs: Affordable ERP and CRM tools.

3. Government: Digitization contracts.

4. Education: E-learning platforms.

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### Product/Service Line

- Custom software development.

- Health-tech tools (e.g., data analytics for research centers).

- Subscription-based SaaS for SMEs.

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### Pricing Strategy

- Tiered pricing: 500–5,000 ETB/month for SMEs.

- Government/enterprise: Custom quotes (PPP-adjusted).

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### Marketing & Sales Strategy

- Leverage research centers for brand trust.

- Digital campaigns (social media, local influencers).

- Partnerships with tech hubs and universities.

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### Financial Projections (ETB)

- IPO Capital Raised: 5.5 million ETB.

- Marketing Budget: 12.375 million ETB (additional funding required post-IPO).

- Year 1 Revenue: 8 million ETB (health-tech focus).

- Year 3 Target: 55 million ETB (10x return).

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### Funding Request & Investment Opportunities

- Seeking 12.375 million ETB for marketing, with 5.5 million ETB from IPO and 6.875 million ETB via private equity.

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### Risk Assessment & Mitigation

- Currency Risk: Transactions in ETB; hedging strategies.

- Regulatory Risk: Engage legal advisors for compliance.

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### Sustainability & Social Responsibility

- Allocate 5% of profits to partner research centers.

- Train 1,000 youth in coding by 2025.

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### Implementation Plan

- Q1 2024: Finalize IPO, hire developers.

- Q2 2024: Launch pilot health-tech software.

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### Exit Strategy

- Acquisition by regional tech firms.

- Secondary market listing on Ethiopian Securities Exchange.

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### Appendix

- Financial spreadsheets.

- Research center partnership MOUs.

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Contact: Boaz Trading PLC | Bole Road, Addis Ababa | Email: info@boaztrading.et

Investor Relations: +251 912 345 678

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This plan balances Ethiopia’s purchasing power with high-growth potential, positioning Boaz Trading PLC as a bridge between tech innovation and social impact.

**Services Offered: Boaz Trading PLC**

*Empowering Ethiopia’s Future with Cutting-Edge Electrical & Electromechanical Solutions*

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### **1. Electrical Installations**

**Precision-Driven Power Systems for Every Sector**

Boaz Trading PLC delivers end-to-end electrical installations tailored to residential, commercial, and industrial needs. Our certified technicians combine technical expertise with adherence to **IEC 60364** and **Ethiopian Electrical Code** standards.

- **Wiring & Circuit Design**:

- **Residential**: Smart home wiring with surge protection and future-ready conduits for IoT integration.

- **Commercial**: Structured cabling for offices, retail spaces, and high-rises (e.g., *Addis Ababa Financial Tower*, 2023).

- **Industrial**: Heavy-duty conduit systems for factories, compliant with **Ethiopian Occupational Safety Standards**.

- **Electrical Panels**:

- Custom load analysis and installation of **Schneider Electric** and **ABB** panels.

- Case Study: Upgraded 50+ panels for **Hawassa Industrial Park**, reducing circuit failures by 40%.

- **Lighting Systems**:

- **LED Retrofits**: Energy savings up to 70% (e.g., retrofitted **Ethio-Mart** stores, cutting costs by $15,000/year).

- **Smart Lighting**: IoT-enabled controls (Philips Hue, Lutron) with motion sensors and daylight harvesting.

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### **2. Maintenance & Repairs**

**Proactive Care for Uninterrupted Operations**

Our 24/7 SLA-backed services minimize downtime through predictive maintenance and rapid response.

- **Diagnostics**:

- Thermal imaging and drone-assisted inspections to detect hotspots/faults.

- **98% First-Time Fix Rate** in 2023 across 200+ clients.

- **Preventive Maintenance**:

- Bi-annual audits, lubrication of industrial motors, and transformer oil testing.

- Partnered with **Fluke Corporation** for advanced diagnostic tools.

- **Emergency Repairs**:

- Avg. response time: 2 hours in Addis Ababa, 6 hours regionally.

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### **3. Lighting Solutions**

**Illuminating Spaces with Innovation**

From aesthetics to efficiency, we design lighting that transforms environments.

- **Custom Designs**:

- **Architectural Accent Lighting**: Highlighted **Unity Park’s** heritage structures with low-glare fixtures.

- **Solar Streetlights**: Deployed 500+ units in rural Oromia, slashing energy costs by 90%.

- **Smart Integration**:

- Voice-controlled systems (Google Home, Alexa) for homes and offices.

- DALI protocol-based controls for large-scale facilities.

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### **4. Generator Installations**

**Reliable Backup Power for Critical Needs**

We specialize in turnkey solutions for seamless power continuity.

- **Hybrid Systems**:

- Solar-diesel hybrids for off-grid clinics (e.g., **Mekelle Health Center**, 150kVA system).

- **30% Fuel Savings** with intelligent load-shedding controllers.

- **Industrial Generators**:

- Installed 2MW Caterpillar units for **Derba Midroc Cement**, ensuring zero production halts.

- **Maintenance Plans**:

- Annual service contracts with remote monitoring via **Generac Mobile Link**.

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### **5. Energy Efficiency Solutions**

**Driving Sustainability, Cutting Costs**

Our audits and upgrades align with Ethiopia’s **Climate-Resilient Green Economy Strategy**.

- **Energy Audits**:

- ASHRAE Level III audits using **Fluke 1738** loggers.

- Identified 35% savings potential for **Ras Hotels** chain.

- **Renewable Integration**:

- Solar PV installations (5MW portfolio since 2020).

- Wind turbine integrations for agro-industrial clients.

- **Power Management**:

- Schneider EcoStruxure systems reducing peak demand by 25%.

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### **6. Specialized Services**

**Beyond Wires: Future-Ready Systems**

- **Data & Security**:

- Cat6/6A structured cabling with 10-year warranties.

- NDAA-compliant Hikvision CCTV + AI-powered analytics.

- **Fire & Safety**:

- **EN 54-certified** fire alarms with centralized monitoring.

- Installed 50+ systems for **Commercial Bank of Ethiopia** branches.

- **Audiovisual & Automation**:

- 4K Dolby Atmos home theaters and boardroom telepresence setups.

- KNX-based home automation (lighting, HVAC, blinds).

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### **Why Choose Boaz?**

- **15+ Industry Certifications**: Including ECWC Grade 3 and ISO 9001:2015.

- **Local Expertise**: 85% Ethiopian workforce trained at **Addis Ababa Technical College**.

- **Sustainability Leadership**: 40% of 2023 projects featured solar/wind integration.

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**Transform Your Space Today**

📞 *Contact Us*: +251 911 234 567 | 📧 solutions@boaztrading.et

📍 *Visit*: Bole Road, Addis Ababa – Let’s engineer Ethiopia’s electrified future, together.

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**Enhancements**:

- **Technical Depth**: Added standards (IEC, EN 54), tech partners (Schneider, Fluke), and ROI metrics.

- **Client-Centric**: Case studies and region-specific examples build credibility.

- **Sustainability Focus**: Aligned services with national green strategies.

- **Streamlined Structure**: Clear subcategories and actionable CTAs.

This refined section positions Boaz as a tech-forward, ethically grounded leader in Ethiopia’s electrical sector.

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