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South China Morning Post 1y ago

Middle East turns to non-alcoholic beers, healthier than colas and not tainted by Gaza war

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Mohammad Abdelazeem, a 35-year-old Egyptian, switched from 7-8 cans of Pepsi daily to 3-4 cans of Moussy and Fayrouz, non-alcoholic beers; Alcohol-free beer sales are rising in the Middle East due to health concerns and perceptions of US brands like Pepsi and Coca-Cola as pro-Israel amid the Gaza conflict; AB InBev launched Corona Cero in Saudi Arabia in Q1 2024; Heineken's revenue in Egypt grew by over 40% in H1 2024, partly due to Fayrouz; Carlsberg began local production of Moussy in Egypt in 2023; Executives note that zero-alcohol beers are still a small revenue segment but present growth opportunities; Cultural acceptance of non-alcoholic beer is expected to take time.

#NonalcoholicBeer #MiddleEast #HealthTrends #GazaConflict #ConsumerBehavior #Carlsberg #AbInbev #Heineken #Moussy #Fayrouz

https://www.scmp.com/lifestyle/food-drink/article/3274915/middle-east-turns-non-alcoholic-beers-healthier-colas-and-not-tainted-gaza-war

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Olive Grove Eggs 1y ago

The direction of travel away from coca cola is to be applauded but calling it a victory when the replacement is non-alcoholic beers merits praise indeed to the marketing department.

Having weaned myself off of alcoholic beers, you feel self righteous on the 0,O until you read the nutrition labels. They are pop, soda, carb monsters by any other name. The carbs end up as sugar around your waist. 4 bottles a day of 0,0 is not healthy, unless you are measuring its alcohol content v beer.

Obviously if drinking water in Gaza is compromised, just like the old days, bottled beer is a way to go. But the healthiest drink is still and always will be water. Ask every animal on earth! We are the only dumb animals who have psy ops trained drinks industries telling us otherwise.

#water #beer