Good running shoes are like guns and magic wands. You dont choose the right one, it chooses you.
I recommend going to two different running shoe stores to get more objective analysis (the major stores all have their favored brands and models they will push)
Im currently running in ASICS Gel Kayano 29 for road/paved. This model is great for me as a older and heavier runner with prior knee and ankle injuries. Its super soft, but not as clunky as a Hoka. I find ASICS also have ideal arch support for me without relying on inserts (any running store will offer custom fitting inserts of you want to spend money on that to make a shoe like Brooks brand work). I also like the toebox size.
For trail I prefer Asics GT-2000 Trail models as a hybrid. For mud and rougher trail where knobs are essential I like Salomon Fellraiser.
Goto the store and go for short test runs. Hopefully one will fit like a glove and work great. Buy it, run for weeks and if still happy, buy a bulk of them online for cheaper to cycle through.