Been saying this for years. Terms like "own a home", $home ownership", they're defining "home" as a commodity. The idea that "home ownership" is someone's biggest asset, where most peoples investment is, a dwelling built as cheaply as possible that is decaying from day 1 that is expected to appreciate as an asset, that is "home" now. It's complete and utter nonsense, it is propaganda designed to turn you into a commodity as well.